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Building Your First Outreach Campaign with Scraped Leads
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Building Your First Outreach Campaign with Scraped Leads

A complete guide to turning your Scrappy leads into successful cold outreach campaigns that actually get responses.

Scrappy Team
January 3, 2025
5 min read

You've scraped the leads. Now what? Here's how to turn raw data into paying customers.

The Outreach Stack

A successful campaign needs:

  1. Quality leads (that's where Scrappy comes in)
  2. Email infrastructure (domains, warmup, sending)
  3. Personalization (stand out from the crowd)
  4. Follow-up sequences (persistence pays)
  5. Tracking (know what's working)

Step 1: Prepare Your Leads

Clean Your Data

Before any outreach:

  • ✅ Validate all emails (use Scrappy's validation)
  • ✅ Remove duplicates
  • ✅ Check for competitors or do-not-contact
  • ✅ Segment by ICP fit

Enrich Where Needed

Basic scraping gives you emails. But great outreach needs more:

  • Company size and industry
  • Recent news or funding
  • Tech stack they use
  • Decision maker titles

Scrappy captures company data automatically, but you can enrich further with tools like Clearbit or Apollo.

Segment for Personalization

Don't send the same email to everyone. Segment by:

  • Industry - Speak their language
  • Company size - Different pain points
  • Role - CEOs vs. marketers need different messaging
  • Geography - Cultural nuances matter

Step 2: Set Up Email Infrastructure

Domain Strategy

Never send cold email from your main domain. Set up:

  • outreach.yourcompany.com
  • team.yourcompany.com
  • hello.yourcompany.com

This protects your main domain's reputation.

Email Warmup

New domains start with low sending limits. Warmup means:

  • Send small volumes initially
  • Gradually increase over 2-4 weeks
  • Mix cold sends with warm interactions
  • Monitor deliverability metrics

Technical Setup

Essential email authentication:

  • SPF - Authorizes sending servers
  • DKIM - Cryptographic signature
  • DMARC - Policy for handling failures

Most email tools handle this, but verify it's set up correctly.

Step 3: Craft Your Messages

Subject Lines

Your email lives or dies by the subject line.

Good examples:

  • "Quick question about [Company]'s [specific process]"
  • "[Mutual connection] suggested I reach out"
  • "Idea for [specific pain point]"

Avoid:

  • All caps or excessive punctuation!!!
  • Clickbait that doesn't deliver
  • Generic "checking in" lines

The Opening Line

Skip the pleasantries. Get to the point.

Instead of: "I hope this email finds you well..."

Try: "Saw [Company] just launched [product]. Congrats on the launch—curious if you're looking to..."

The Value Proposition

Answer: "What's in it for me?"

  • Lead with outcomes, not features
  • Use specific numbers when possible
  • Reference similar companies or case studies

The Ask

Make it easy to say yes:

  • Low-commitment: "Open to a 15-minute call?"
  • Specific: "Free Thursday at 2pm PT?"
  • Alternative: "If not, totally get it—happy to share more info async"

Example Template

Subject: [Company] + lead generation

Hey [First Name],

Noticed [Company] is growing fast in the [industry] space.

We help companies like [similar company] find qualified leads
without the manual research. They went from 200 to 2,000
validated leads per month.

Worth a quick chat to see if we could help?

[Your name]

Step 4: Build Your Sequence

One email isn't enough. Follow up!

Recommended Sequence

| Day | Email | |-----|-------| | 1 | Initial outreach | | 3 | Follow-up with additional value | | 7 | Different angle or case study | | 14 | Breakup email |

Follow-up Tips

  • Each email should add new value
  • Don't just "bump" or "circle back"
  • Try different angles (ROI, case study, pain point)
  • The breakup email often gets highest responses

Step 5: Track and Iterate

Key Metrics

  • Open rate - Is your subject line working? (Target: 50%+)
  • Reply rate - Is your message resonating? (Target: 5-10%)
  • Meeting rate - Are you qualifying correctly? (Target: 2-5%)
  • Bounce rate - Are your emails valid? (Target: under 2%)

A/B Testing

Test one variable at a time:

  1. Subject lines (biggest impact)
  2. Opening lines
  3. CTAs
  4. Send times
  5. Sequence length

Common Problems

Low open rates?

  • Test new subject lines
  • Check deliverability
  • Verify email list quality

Opens but no replies?

  • Message doesn't resonate
  • Wrong person or timing
  • CTA too aggressive

Replies but no meetings?

  • Poor qualification
  • Weak value proposition
  • Slow response time

Tools That Work with Scrappy

Export your validated leads to:

  • Instantly - Great for cold email automation
  • Smartlead - Powerful sequence builder
  • Apollo - All-in-one sales platform
  • Lemlist - Visual personalization
  • Outreach - Enterprise sales engagement

All support CSV import from Scrappy exports.

The Numbers Game

Cold outreach is a volume game. Expect:

  • 50% open rate on good lists
  • 5-10% reply rate with good messaging
  • 2-5% meeting conversion
  • 10-20% close rate from meetings

Example:

  • 1,000 leads scraped
  • 500 opens
  • 50 replies
  • 10 meetings
  • 2 customers

If your average deal is $5,000, that's $10,000 from 1,000 leads.

Don't Be Spammy

Final reminder: You're reaching out to real humans.

  • Respect opt-outs immediately
  • Don't email the same person from multiple domains
  • Provide real value, not just a sales pitch
  • Follow CAN-SPAM and GDPR requirements

Good outreach builds relationships. Bad outreach burns bridges.

Now go turn those leads into customers!